If you are interested in fashion, you might think about starting a fashion blog. First, you need to learn what makes a good fashion blog and how to write one. Here is a plan of action that will help you get on the right track.
Select A Creative But Unforgettable Name
Now that you know what you’re good at, it’s time to choose a website URL that is both unique and easy to remember. Some blogs choose to put buzzwords in their URL, but this isn’t as important for your fashion blog. It’s not that keywords don’t matter; it’s just that in the fashion industry, keywords change more quickly than in most others, and you don’t want your blog’s name to look old.
Instead, think of a name that is fun, different, and easy to remember. Choose a string of two to four words that are easy to remember and spell. You could use your name or a group of things that sound good together. Think about adding things like “fashion” or “style” to the name, but don’t try too hard. Cupcakes and Cashmere, a blog about food and fashion, has one of our favorite names for a blog because it is funny and easy to remember.
Make a plan for marketing.
As with every business, it’s important to have a plan for promotion. There are many ways to market your fashion blog, so you will first need to decide which ones you will do yourself and which ones you will hire someone else to do. Even though your main goal might be to learn how to write interesting content for your fashion blog, you might also want to think about putting content on other websites to bring people back to your site. When you make your marketing plan, you should think about online marketing tactics like:
Mobile advertising and social media promotion
- Email advertising
- Monthly newsletters about fashion
- Pay-per-click (PPC) ads
- Guest Blogging On Relevant, Yet Not Competitive Blogs
- Paid ads in online magazines and newspapers
- Banner Ads
- Optimization of a website
- Making connections both online and in person
These are just a few ways to market your business that you should think about. Make sure you give social marketing a lot of attention because the pictures on a fashion blog work well on social media sites. On top of that, 23% of the time people spend online is spent on social media and blogs, and more than 80% of all Americans use social media and blogs.
Before you start your blog, make sure you have a solid marketing plan with a clear timeline. This will allow you to correctly measure your return on investment (ROI). Even if you hire someone else to do some of your marketing, you will still have to do some of it, unless you have a big marketing fund.
Choose your area of expertise to start.
“Fashion” is a broad word that can be used to talk about many different kinds of clothes and items. Before you start, you need to figure out what you are good at. This needs to be more specific than writing a blog that appeals to men, women, teens, or children. Instead, you need to focus on a specific area within the industry. Your marketing plan, website address (URL), and website design will all be based on the area of knowledge you choose. For instance, you could choose:
- Moms who want to look good but also feel good.
- Women over 40 who want to look their age but still wear the latest styles.
- How to spend less money on clothes.
- What’s new in haute couture and designer fashion.
- Dress yourself.
- Putting together old and new.
- Advice on local shops and where to shop.
You could focus on one item, like jewelry, shoes, or handbags, or you could focus on more than one.
Men who need to look serious during the day but want to dress more casually or in style at night.
Clothes and items with a theme, like superhero or sports center.
These are just a few ideas to get you started in the right way. Just make sure the area of skill you choose is something you’re interested in and will want to write about for a long time.
This blog for fashion-forward retirees is a great example of how choosing a specific area of knowledge for your fashion blog makes it easy to find.
How to make your blog about fashion a success
To make your fashion blog popular, you’ll need to find a way to make money from it. As a general rule, the more people you get to visit your website, the more money you will make from it. But how you make your blog profitable is also important. Think about making money from your website in the following ways:
- Offer designers and shops to place paid advertisements on your blog.
- Charge designers and shops for blogging about their clothes and accessories.
- Work with artists and shops to sell the things you write about on your blog on your website.
- Add something like Google AdSense or something similar.
A design blog that makes a steady stream of money is doing well. Just make sure that your blog doesn’t feel too much like a place to sell things. Instead, it should be fun, helpful, and, of course, fashion-forward.